The Trail Back to
Yourself Starts Here
McCune Touring helps you reconnect — with nature, with purpose, and with a financial future rooted in clarity.
It's More Than a Hike — It's a Philosophy
Like many, I got caught in the matrix. Startup grind. Burnout. Consumption without clarity. I built McCune.Finance to offer something better. But over time, I realized: numbers aren't enough. Clients don't just need charts and allocations. They need breath. Stillness. They need to feel again.
The trail teaches. It breaks you open. It builds resilience, endurance, and adaptability — the same qualities needed to lead a financially fulfilling life. Every trailhead, summit, and misstep is a mirror.
This is about balance. Life is binary: health and wealth, mind and body, risk and reward. To gain clarity on one, you must understand the other.
The McCune Method
Like ascending a mountain, financial mastery requires progressive skill building. Each tier represents not just outdoor difficulty, but depth of financial wisdom and life integration.
Green Circle
Introduction
- • Foundation hikes with basic financial literacy
- • Mindfulness walks exploring money beliefs
- • Introduction to risk assessment on trail
- • Basic budgeting through gear selection
"Every summit begins with understanding your starting point."
Blue Square
Onboarding
- • Intermediate routes with investment principles
- • Weather reading = market analysis skills
- • Group dynamics and family financial planning
- • Emergency preparedness = emergency funds
"Preparation on the mountain mirrors preparation in life."
Black Diamond
Expert
McCune.Finance Clients Only
- • Advanced backcountry with portfolio strategy
- • Risk management in extreme conditions
- • Legacy planning through multi-day expeditions
- • Family office principles in group leadership
"True expertise emerges when comfort zones dissolve."
Double Black Summit
Invitation Only
McCune.Finance Core Clients
- • Multi-day expeditions with wealth transfer planning
- • Extreme environment decision-making
- • Generational wisdom through shared hardship
- • Complete life integration and mastery
"The summit reveals what was always within."
The McCune.Finance Advantage
McCune Touring isn't separate from McCune.Finance — it's the experiential arm of comprehensive wealth management. While traditional advisors show you charts, we show you mountains. While others talk about risk tolerance, we help you discover it through real challenges.
Family Offices
Multi-generational wealth strategies developed through shared outdoor challenges that build trust and communication across generations.
Legacy Planning
Estate structures that preserve family values through experiential learning, ensuring wealth transfers include wisdom transfers.
Next-Gen Education
Financial responsibility taught through mountain challenges that build character, resilience, and decision-making skills.
Raised in the Wasatch
I was raised exploring these canyons — from Little Cottonwood to Kings Peak. I learned to ski and snowboard with my dad. I camped with my family. Those experiences shaped how I see the world. That's why McCune Touring exists. To offer others the clarity and transformation I found in these same mountains.
I don't just advise on portfolios — I help clients rebalance their entire lives. From solo hikers to family groups, each tour is a chance to step away from screens and step back into presence.
The Philosophy of Ascent
Every step up the mountain teaches us something about the climb of life
The Trail as Teacher
"The mountain doesn't care about your portfolio balance, your job title, or your social status. It only responds to preparation, respect, and authentic effort. This is why we guide clients into the wilderness — to strip away the noise and discover what truly matters."
— On why outdoor experiences reveal financial truths
Risk and Reward
"Every route decision on the mountain mirrors investment decisions in life. Do you take the safe, well-traveled path with guaranteed but modest views? Or do you venture onto the exposed ridge where the risk is higher but the perspective transforms everything you thought you knew?"
— On understanding true risk tolerance
Generational Wisdom
"When three generations climb together, something magical happens. The grandparent shares stories of resilience, the parent demonstrates current capability, and the child embodies future potential. This is how wealth should transfer — not just assets, but wisdom earned through shared challenge."
— On family wealth beyond numbers
The Summit Paradox
"The summit is never the destination — it's the clarity gained during the ascent. Similarly, financial independence isn't about reaching a number; it's about the person you become while building the discipline, patience, and wisdom to get there."
— On redefining financial success
The McCune Touring Methodology
Observe: How do you respond when the trail gets steep? When weather changes unexpectedly? When the group dynamic shifts? These moments reveal your true relationship with uncertainty — the foundation of all financial decision-making.
Reflect: Every evening around the campfire, we process the day's challenges. What triggered anxiety? What brought clarity? How did you support others? These insights directly translate to how you'll handle market volatility and life transitions.
Integrate: The goal isn't just to summit peaks, but to integrate mountain wisdom into daily life. How does the patience learned on a long approach apply to long-term investing? How does route-finding skill translate to financial planning?
This is why McCune.Finance clients who engage with McCune Touring consistently make better financial decisions. They've practiced decision-making in environments where the stakes are real and the feedback is immediate.
The Environments We Explore
Forest Trailhead
Intro hikes and connection walks
Slot Canyon
Narrow reflection routes and mindfulness
Alpine Lake
Cold plunge therapy and mindset resets
Wildflower Valley
Nutritional talks and vision mapping
Winter Touring
Skinning ascents and physical/financial endurance
Guided by SherpAI
SherpAI is more than a digital agent — it's a trail companion that helps track your growth, progress, and financial health. It observes how you hike, how you adapt, and how you think — and helps align your financial planning with your real-world behavior.
McCune.Finance Family Offices
Where generational wealth meets experiential wisdom
Beyond Traditional Wealth Management
McCune.Finance doesn't just manage family wealth — we cultivate family wisdom. Through McCune Touring, we've discovered that the most successful multi-generational families share one trait: they learn together through shared challenges.
When a family navigates a difficult mountain route together, they develop communication patterns, trust dynamics, and decision-making processes that directly translate to boardroom discussions and legacy planning sessions.
This is why our family office clients consistently outperform traditional wealth management outcomes. They're not just preserving assets — they're building the relational capital that ensures those assets serve their intended purpose across generations.
Family Office Services
Comprehensive wealth management for families with $10M+ in assets, enhanced by experiential learning programs that build family cohesion and shared values.
- • Investment management & allocation
- • Tax optimization strategies
- • Estate & succession planning
- • Family governance structures
- • Experiential learning programs
Legacy Planning
Creating structures that preserve not just wealth, but family values and wisdom through shared outdoor experiences and financial education.
- • Trust & entity structuring
- • Philanthropic planning
- • Next-generation preparation
- • Family mission development
- • Outdoor leadership training
Next-Gen Education
Teaching financial responsibility through real-world mountain challenges that build character and decision-making skills.
- • Financial literacy programs
- • Investment education
- • Entrepreneurship mentoring
- • Leadership development
- • Character building expeditions
The Integration Advantage
McCune.Finance family office clients receive exclusive access to McCune Touring's most advanced programs. This isn't just wealth management with outdoor activities — it's a completely integrated approach where financial strategy and experiential learning reinforce each other.
Holistic Health Partnership
Complete wellness through Mystical Metanoia
McCune.Finance Clients Receive Exclusive Access
As part of our holistic approach to wealth and wellness, McCune.Finance clients receive special access and discounts to Mystical Metanoia's transformative health and healing services.
Healing Therapies
Energy healing, reiki, and therapeutic modalities
Natural Medicine
Herbal remedies and holistic health solutions
Mindful Practices
Meditation, breathwork, and consciousness expansion
Spiritual Guidance
Life coaching and spiritual development
The Integration: Just as we believe financial health and physical health are interconnected, we partner with Mystical Metanoia to provide comprehensive healing that addresses mind, body, and spirit.
Complete Wellness Philosophy
"True prosperity encompasses financial security, physical vitality, and spiritual alignment. Through our partnership with Mystical Metanoia, we offer a complete approach to wealth that honors the interconnection between money, health, and meaning. When you heal one aspect of your life, you create space for abundance in all areas."
MindLaunch Ecosystem
MindLaunch.AI provides curated access to private equity and venture capital opportunities for eligible clients. Through data-driven insights and personalized guidance, we connect you with exclusive deals that align with your financial goals.
As a McCune Touring client, you'll receive direct invitations to participate in high-growth investments, leveraging SherpAI's behavioral analytics to optimize timing and allocations.